Mira®
Beyond the voice
From a Cantonese conversation to meaningful insurance engagement: what becomes possible once strong voice AI is connected to customers, advisors and insurance systems.
In summary
- Mira is more than understanding and speaking Cantonese. In insurance, the real value is in what happens after the conversation begins.
- Mira connects the conversation to intent, needs, advisors, applications and servicing, across pre-sales, sales and post-sales.
- It serves both sides of the relationship: customers get answers and guidance without waiting, and advisors get qualified context and far less admin.
Meet Mira
Mira is 360F's conversational AI for insurance. It works directly with customers around the clock, and alongside financial advisors as an AI teammate, across the whole insurance journey from first enquiry to claims and renewal. Customers can talk to Mira by voice call, video, WhatsApp, web chat or email, in Cantonese, English and more than 170 other languages.
From a voice to an outcome
Hearing and speaking Cantonese well is the first step. Everything after it is what turns a call into a qualified lead, a completed application or a resolved claim.
Voice
Hears and speaks natural Cantonese, with English mixed in
The foundationUnderstand
Intent, needs and how the caller is feeling
Act
Answers, explains and completes the task
Connect
Reads and updates CRM, quotation and core systems
Handover
Brings in the right advisor with the full context
Follow through
Nudges, servicing, renewal and next steps
Mira in action
An example of how Mira works with a customer: turning a question about their policy into a clear, personal explanation and a next step.
A Cantonese demonstration will be provided separately.
A customer asks how their policy supports their retirement plans
- The customer asks in their own words, as they would ask an advisor.
- Mira explains the coverage and benefits of the customer's actual policy in plain language.
- Mira relates it to the customer's goals, showing how the product fits their retirement path.
- Mira offers the next step, from a follow-up to a handover to their advisor.
Including Cantonese, English and Mandarin, so every customer can be served in the language they are most comfortable with.
What Mira can do for insurance
Mira covers both sides of the relationship. It talks directly with customers, and it works alongside financial advisors as a teammate. The use cases below are grouped by where they sit in the insurance journey.
Engage & Discover
Turn conversations into qualified opportunities.
- Instant customer engagementResponds at once, day or night, on any channel
- Conversational lead qualificationNatural questions instead of static forms
- Protection needs discoveryFinds gaps in existing coverage
- Personalised product discoveryRelevant options, explained plainly
- Smart advisor handoverKnows when personal advice is needed
- For customers
- Relevant guidance without waiting for an advisor.
- For advisors
- A qualified lead with the full customer context.
Advise & Convert
Help customers and advisors move from conversation to action.
- Digital fact findProfile built from conversation and documents
- Advisor meeting assistantBriefs before, captures during, follows up after
- Product co-pilot & promotionsInstant answers on products, rules and offers
- Recommendation & comparisonSide by side, in plain language
- Underwriting assistantThe right follow-up questions and documents
- Application & document assistantGuided, self-serve application and e-signature
- Smart follow-ups & nudgesPicks up stalled applications automatically
- For customers
- A simpler, more personal insurance journey.
- For advisors
- Less admin and faster access to product knowledge.
Serve & Grow
Keep the conversation going after the policy is issued.
- General inquiry assistantBilling, due dates and detail updates, 24/7
- Policy & benefit explainerWhat's covered, and what isn't, in plain words
- Policy servicing assistantRoutine changes completed without a queue
- Claims assistantClear, supported steps at a stressful moment
- Proactive customer companionReaches out on life events and unused benefits
- Customer feedback & insightsSentiment and satisfaction from real conversations
- Renewal & cross-sell opportunitiesTimely prompts for the advisor to reconnect
- For customers
- Always-on support in a familiar, conversational channel.
- For advisors & insurers
- Lower servicing effort and more chances to deepen relationships.
What it sounds like in practice
One short exchange from each stage of the journey, and what Mira does once the conversation has been understood.
| Stage | The caller says | Mira responds | What happens next |
|---|---|---|---|
| Pre-salesNew parent checking cover | 我太太啱啱生咗BB，想睇下我而家份保障夠唔夠？My wife just had a baby. Is my current cover still enough? | 恭喜晒！我哋一齊睇下你而家嘅人壽同醫療保障，計下有冇缺口先。Congratulations! Let's look at your life and medical cover first and see if there are any gaps. |
|
| SalesAdvisor after a client meeting | Mira，幫我 summarise 頭先同陳生個 meeting，順便 update 埋 CRM。Mira, summarise my meeting with Mr Chan and update the CRM. | 搞掂。陳生最關心子女教育同危疾保障，我準備咗兩個方案比較同跟進清單。Done. Mr Chan's priorities are education savings and critical illness cover. I've prepared a two-plan comparison and a follow-up list. |
|
| Post-salesCustomer after a hospital stay | 我上個禮拜入咗院，想問下點樣 claim？I was in hospital last week. How do I make a claim? | 唔使擔心，我一步步教你。你只需要準備出院證明同收據，我可以即刻幫你開始。Don't worry, I'll take you through it step by step. You'll need your discharge summary and receipts, and I can start the claim now. |
|
The bigger picture
The opportunity is bigger than voice.
Cantonese voice AI can become the conversational front door to the whole insurance experience, connecting customers, advisors, product knowledge and insurance systems in one continuous journey.
MiraConversational AI for Insurance
What sits behind the voice
- Engage anytime, everywhere. Voice call, video, WhatsApp, web chat and email, 24/7.
- Connect. Integrates with CRM, quotation and core systems, keeping records current.
- Knowledge. A product library explained in plain language, for customers and advisors.
- Listen & act. Turns conversations into structured records and next-best actions.
- Empathy & analysis. Reads sentiment and adapts tone in real time.
- Advisor handover. Knows when personal advice is needed and passes on the full context.